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How to Create Compelling App Promo Videos That Drive Downloads and Sales

Last Updated: 2023. 12. 22

So, you just created an amazing app. The next big thing is how to create a buzz to grab your target customer’s attention and boost the downloads and sales in your app store. That’s why creating a tailor-made and compelling app promo video matters.

Yet, not every startup or individual can afford a pro camera crew to create a blockbuster app promo video from scratch. That's where having a versatile online app promo video maker with free and editable app promo templates comes in handy.

So, in this tutorial, we will walk you through how to make a captivating app promo video online with free app promo video templates that will drive up downloads and sales of your latest mobile apps.

Business Finance App Promo Video
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Business Finance App Promo Video
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Mobile Clean App Promo Video
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Mobile Clean App Promo Video
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Here is what you will learn:

Also, read how to create a catchy great webinar teaser video.

What Is an App Promo Video

An app promo video or a mobile app promo is a 30 to 90-second video ad that aims to showcase the key features of your latest app, solve target users’ pain points, and consequently prompt potential customers to download and purchase your apps.

A classic smart workplace app promo video.

More importantly, with a well-crafted app promo video, you can:

  • Easily explain the workflow of your mobile app with engaging visual effects, animated text, and upbeat music & sound effects than textual descriptions or static images.
  • Maximize your app’s exposure by sharing the app promo video on YouTube, TikTok, Instagram Reels, Facebook, Twitter, and your websites, in newsletters, or at the app launch event.
  • Set your app apart from other rivals in the niche and establish your brand image.
  • What Makes a Great App Promo Video

    Well, though an app promo video can effectively draw viewers’ attention and boost conversion rates, a poorly-made app promo video will do the opposite. So, before we dive into crafting your app promo video, let’s explore the 6 key ingredients for making a winning app promo video and actionable strategies you can use to ace your app promo video!

    1. Craft an Impactful and Snappy Script for Your App Promo Video

    More haste, less speed. The last thing you want to do is create an app promo video without a clear purpose in mind. Therefore, first and foremost, put yourself together and write a clear and concise script for your app promo video, which includes:

    Write concise and snappy video scripts for your app promo video

    Write concise and snappy video scripts for your app promo video.

    Actionable Strategies:

  • Intros: write an engaging intro to identify what your app is used for. For example, “Introducing/Welcome to Fruits, an app that helps you keep a healthy life.” A small trick is to first cite the user’s pain points and pave the way for your app.
  • Body: demonstrate what the key features of your app has, and how users navigate themselves in your app and use these new features. Remember to use real-world examples and use cases.
  • Wrap-up: use call-to-actions, such as “Your journey begins here. Tap to install.", "Unlock endless possibilities – get the app today!", "Ready to level up your life? Download now!", to tell users what to do next and enhance the conversation rates.
  • If you are not good at writing scripts, no worries! Nowadays, you can leverage the power of ChatGPT to write and refine AI scripts for your app promo video. Also, read how to write great ChatGPT prompts for AI video scripts.
  • 2. Present Your APP on a Minimalistic, Elegant, & Dynamic Background

    As you present your app’s features, using minimalistic, elegant, and dynamic backgrounds works exceedingly well to create a tech-savvy vibe and unique app promo aesthetic, which elevates your mobile app's main features with styles.

    Tech Clean App Promo Video
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    Tech Clean App Promo Video
    Use This Template
    Mobile App Promo Video Presentation
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    Mobile App Promo Video Presentation
    Use This Template

    Actionable Strategies:

  • Use “abstract”, “gradient”, “tech”, and “dynamic” video backgrounds with lines, water flows, shapes, particles, etc. to accentuate the tech vibes for app promo videos.
  • 3. Blend App Promo Videos with Sleek Transitions & Contrasting Colors

    Another key formula for creating a great app promo video is transitions and colors. Adding sleek transitions ensures the smooth flow of your app promo video as you present the different app features and adds a professional touch to your app aesthetic.

    Pair app promo videos with sleek transitions and contrasting colors

    Pair app promo videos with sleek transitions and contrasting colors.

    Meanwhile, having a contrasting color can evoke emotions and set the tone of your app promo video and guide viewers’ eyes to easily find the key information. Learn more about color grading and color theories.

    Of course, even if you don’t have any experience in design, with free and editable app promo video templates, you can create a compelling app promo video with ease. We will cover that in detail later. So, please stay tuned.

    Car Service Mobile App Promo Video
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    Car Service Mobile App Promo Video
    Use This Template
    Minimal App Promo Video
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    Minimal App Promo Video
    Use This Template

    4. Use Minimal Text & Pay Attention to Text Alignment and Font

    Another crucial yet often overlooked element that distinguishes a professional app promo video from amateur ones is the text design. For creating an app promo video, the rule of thumb is to use minimal text to avoid distracting viewers’ attention and keep a minimalistic and elegant design.

    Use minimal text and pay attention to the text alignment in app promo videos

    Use minimal text and pay attention to the text alignment in app promo videos.

    In addition, use left, central, or right alignment to put text in an orderly fashion, next to the app’s images and footage. As to text font, Montserrat, Open Sans, and Product Sans are recommended for app promo videos.

    5. Pick the Right Music & Sound Effects to Create Vibes

    Music & sound effects are what make or break an app promo video. Adding the right music can set the tone of your app promo video and create the vibes and rhythms accordingly while the sound effects can enhance video transitions, and text reveals and add depth and real-world auditory experience to viewers.

    Actionable Strategies:

  • Use music labeled “upbeat”, “funk”, “electronic”, “hip-pop”, “tech”, “jazz”, etc. to add light-hearted and upbeat music for your app promo video.
  • Use sound effects, such as “impact”, “hit”, “whoosh”, “swoosh”, and “pop-up”, “riser”, and “whip”, etc. for transitions, and text reveals, or a specific app feature you want to draw viewers’ attention to.
  • 6. Don’t Forget Testimonials & Call-to-Actions

    You may also add user-generated content, such as great reviews, high ratings, and awards on the third platforms to your app promo video to build trust among potential customers and establish your brand image.

    Or add call-to-actions with your app’s logo in the App Store or Google Play to suggest users download and install your apps now.

    How to Create Compelling App Promo Videos with Free App Promo Video Templates Online

    Having discussed so much about what makes a great app promo video, now, let’s find out how to create a compelling app promo video online with free and editable app promo video templates.

    If you are new to video editing or don’t have the budget and time to hire a professional team to film and edit the video, one of your go-to choices to make a great app promo video is using the user-friendly and feature-rich FlexClip app promo video maker online.

    Effortlessly create app promo videos by FlexClip app promo video maker online.

    Create Now

    Best Features to Create an App Promo Video with FlexClip:

  • Offer you 67+ designer-made and fully customizable app promo video templates in both 16:9 and 9:16 video aspect ratios. The app promo video templates are expertly crafted with a minimalistic and elegant design featuring converging phone screens, catchy text animations & CTAs, eye-pleasing colors, and tech-savvy dynamic backgrounds, upbeat music, etc. With easy drags and drops of your app images and clips, you can create a scroll-stopping app promo video in minutes.
  • Tech Abstract App Promo Video
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    Tech Abstract App Promo Video
    Use This Template
    Red Tech New App Promo Video
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    Red Tech New App Promo Video
    Use This Template
    Stylish App Promo Video
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    Stylish App Promo Video
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    Colorful Liquid App Promo Video
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    Colorful Liquid App Promo Video
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    Fluid 3D Smart App Promo Video
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    Fluid 3D Smart App Promo Video
    Use This Template
    Gradient Tech App Promo Video
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    Gradient Tech App Promo Video
    Use This Template
    Social Chat App Promo Video
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    Social Chat App Promo Video
    Use This Template
    Minimalistic Mobile App Promo Video
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    Minimalistic Mobile App Promo Video
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    Tech Business App Promo Video
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    Tech Business App Promo Video
    Use This Template
  • Leverage AI video script generator, powered by ChatGPT to write AI scripts for your app promo video. So, you can easily write, regenerate and fine-tune scripts for the title, intro, best features, and wrap-up of your app promo videos.
  • Use AI video script generator, fueled by ChatGPT, to write compelling AI scripts for your app promo videos

    Use AI video script generator, fueled by ChatGPT, to write compelling AI scripts for your app promo videos.

    Use AI Video Script Generator
  • Harness hyper-realistic text-to-speech generator to directly convert scripts to realistic AI voices for your app promo video and easily connect with viewers. There are 400 AI voice avatars available in 140 languages. You can easily set the gender, age, voice styles, voice speed, pitch, and natural pauses of your AI voices.
  • Effortlessly convert scripts to realistic AI voices for voiceovers in your app promo videos

    Effortlessly convert scripts to realistic AI voices for voiceovers in your app promo videos.

    Use Free TTS
  • Use AI auto-subtitle generator to add burned-in subtitles to your app promo video with the click of a button and easily customize the style of subtitles. The accuracy of auto-generated subtitles is up to 95%. Alternatively, you may download the subtitle in the SRT file for blog posts, translation, and other repurposings.
  • Automatically add burned-in subtitles to your app promo videos

    Automatically add burned-in subtitles to your app promo videos.

    Add Subtitles Now
  • Utilize 74,000+ royalty-free music tracks and sound effects to create vibes and rhythms for your app promo video. You can layer multiple audio tracks to create depth and real-world auditory experience and seamlessly trim, split the audio, and adjust its volume or apply fade in/out effect for a smooth audio transition.
  • Use vast royalty-free music and sound effects to add vibes and emotions to app promo videos

    Use vast royalty-free music and sound effects to add vibes and emotions to app promo videos.

  • If you need feedback or professional help from your friends and colleagues, you can send an email or a clickable link to invite them to edit an epic app promo video together, with FlexClip’s team collaboration feature. Two heads are better than one.
  • Team up with your teams to create a professional app promo video

    Team up with your teams to create a professional app promo video.

  • In addition, as a versatile AI video maker, FlexClip also empowers you with other time-saving AI tools, such as text-to-image generator, text-to-video generator, image background remover, audio extractor to automate the video edits and reclaim tons of precious time.
  • Use AI image background remover to remove background of app promo images

    Use AI image background remover to remove background of app promo images.

    How to Create an App Promo Video by FlexClip Online:

    Step 1
    Select a free app promo video template> preview it > click the Customize button.
    Select a free app promo video template

    Select a free app promo video template.

    Step 2
    Upload your app promo video assets to FlexClip from your PC, phone, Google Drive, One Drive, Dropbox, or Google Photos.
    Upload your app promo video assets to FlexClip

    Upload your app promo video assets to FlexClip.

    Step 3
    Use AI video script generator to write scripts for your app promo video.

    Click the Tools tab below > AI Video Script > type in ChatGPT prompts, let’s say “write me a 1-min script for a travel app promo video, with engaging intros to solve users’ pain points, how to use this travel app’s best features, testimonials, and call-to-actions to install the app for use, make it funny and punchy” > hit Generate button.

    Type in ChatGPT prompts and use ChatGPT to write scripts for your app promo video

    Type in ChatGPT prompts and use ChatGPT to write scripts for your app promo video.

    Use AI Video Script Generator

    Now, you can refine the wording and customize the best features of your app in detail.

    Fine-tune the wording of AI scripts and customize details to fit the use case of your mobile app

    Fine-tune the wording of AI scripts and customize details to fit the use case of your mobile app.

    Of course, if you don’t like the AI scripts generated by ChatGPT, you can head back and use other ChatGPT prompts to regenerate scripts for your app promo video. Also read, how to write great ChatGPT prompts for AI video scripts.

    Step 4
    Replace the premade video elements with yours.

    Head back to Media Library > drag and drop your images or clips to replace the premade video elements > with the image or video selected, you can easily drag and hold the corner to adjust its position and size in the iPhone frame or animate it with Zoom in/out effects for the images and videos inside the mobile frame.

    Drag and drop replace premade videos and images with yours

    Drag and drop replace premade videos and images with yours.

    Or select the customized mobile app and click the Motion tool, then you can easily animate the mobile app with styles for in/out animations, such as fade in/out, pop-up, wipe, 3D flip, stomp, fade in/out, zoom in/out, bounce in/out, rotate, etc. You set the direction and duration of the animation as well. Pretty flexible!

    Customize the in and out animations for your mobile app in an iPhone frame

    Customize the in and out animations for your mobile app in an iPhone frame.

    Create Now

    Alternatively, you can click the Elements tab > Frame > drag and drop a textured mobile phone frame to frame your app promo images or videos with styles. Super helpful.

    Add textured mobile phone frames for your app promo images and videos

    Add textured mobile phone frames for your app promo images and videos.

    Step 5
    Customize the text and text animations.

    Double-click the premade text > type in your text > and customize the text styles, such as text font, text color, text size, shadow, color, opacity, alignment, boldness, etc.

    Customize the text and its style in your app promo video

    Customize the text and its style in your app promo video.

    With the text selected, and click the Motion tool, you can easily animate the text with text animations, such as typewriter, cinematic glitter, glossy blur, burst, neon, bounce, etc. You can set the speed and duration of text animations to your liking as well.

    Easily animate the text with styles

    Easily animate the text with styles.

    If you don’t like the existing text animations, click the Text tab > scroll down to use more readymade and editable text animations for call-to-actions, such as lower thirds, YouTube/TikTok/Reels Like, Share and Subscribe buttons, profile titles, call-out titles to explain app’s features, news titles, speech bubbles, search bars, location titles, etc.

    Use call-out titles to display your mobile apps’ best features

    Use call-out titles to display your mobile apps’ best features.

    Create Now

    Besides, click the Background tab > you can find tons of high-quality abstract, tech, geometric, or gradient video backgrounds brimming with tech vibes for your app promo videos. Simply drag and drop one to replace premade video background and trim its duration to fit a specific video scene.

    Add stylish gradient video background for your app promo video

    Add stylish gradient video background for your app promo video.

    Step 6
    Convert AI Scripts to realistic AI voices.

    Head back to AI video script generator > current script > copy the intros > go back to Tools tab >text-to-speech> paste your script in the text block > select a language needed >preview AI voices and select an ideal one > set AI voice styles (friendly, chat, hopeful, newscast, etc.) and voice speed, pitch > hit the Generate Audio button.

    Convert scripts to realistic AI voices in your app promo video to engage viewers

    Convert scripts to realistic AI voices in your app promo video to engage viewers.

    Use Free TTS

    Now, you can preview the AI-generated voice > click “+ Save to Media” to save the lifelike AI voice to the media library. Meanwhile, an extra MP3 audio file will also be downloaded to your computer for backup. Pretty user-friendly!

    Preview and save the AI voices to the media library

    Preview and save the AI voices to the media library.

    A small trick is that you can manually insert commas or periods to add natural pauses to make your AI voices hyper-realistic.

    Insert commas or periods to add natural pauses to AI voices

    Insert commas or periods to add natural pauses to AI voices.

    Then, repeat the same step to convert the rest of the script to realistic AI voices. Head back to Media Library > Audio > align the AI voices with the right video scenes. You can adjust the audio’s volume or trim or split it when needed.

    Align all the AI voices with the right video scenes in your app promo video

    Align all the AI voices with the right video scenes in your app promo video.

    Step 7
    Automatically add burned-in subtitles to your app promo video.

    To make your app promo video accessible to all viewers, it’s advisable to add burned-in subtitles to it. With FlexClip’s AI auto subtitle generator, you can do it in one click with up to 95% accuracy.

    Click the Subtitle tab > Auto AI Subtitle > identify the language > hit Next > set the style of subtitle, which can be changed later > hit the Generate button.

    Automatically add burned-in subtitles to your app promo video

    Automatically add burned-in subtitles to your app promo video.

    Create Now

    Now, you can proofread the auto-generated subtitles > correct any misspellings > tweak the subtitle font, color, size, alignment, color and opacity of background fill, etc.

    Customize the style of subtitles in the app promo video

    Customize the style of subtitles in the app promo video.

    Alternatively, you may also download the subtitle in SRT, VTT, SSA, ASS, SUB, SBV, TXT, or CSV formats for repurposing for blog posts, translation, and more. If you find one subtitle too long, you can press “Enter” to split it or merge two short subtitles with ease.

    Download the subtitle in SRT or other subtitle formats for closed captions on other social media or repurposings

    Download the subtitle in SRT or other subtitle formats for closed captions on other social media or repurposings.

    Create Now
    Step 8
    Add royalty-free music, sound effects, and trending transitions.

    Click the Audio tab where you can use the keywords “hip-pop”, “funk”, “electronic”, and “tech” to search for upbeat music to create the vibes of your app promo video. Or use sound effects like “swoosh”, “whoosh”, “hit”, and “pop-up” for transitions and text reveal. Don’t forget to add fade in/out effects for a seamless audio transition.

    Add royalty-free music and sound effects to make your app promo video come alive

    Add royalty-free music and sound effects to make your app promo video come alive.

    Create Now

    Click the Transition tool between two clips, you can select from 200+ trending video transitions such as circle, splash, geometric shapes, glitch, zoom in/out, etc. for your app promo videos. Besides, in the Elements tab, funny GIPHY stickers, animated emojis, arrows, social icons, etc. will also help you spice up your app promo video. Just feel free to explore.

    Add trending transitions and other visual effects to spice up app promo videos

    Add trending transitions and other visual effects to spice up app promo videos.

    Step 9
    Preview and share.

    Done with the editing. You can download the 1080P MP4 app promo video to your computer or directly share it to YouTube, Google Drive, One Drive, Dropbox, or even TiKTok; a clickable link is also available for your blog posts, newsletters, or other repurposings. You may also export the video project in an MP3 audio file for your podcasts for free.

    Easily share and repurpose your app promo video

    Easily share and repurpose your app promo video.

    Other Recommended App Promo Video Makers Online

    Well, other than the FlexClip app promo video maker, if you fancy a 3D app promo video, here are 2 easy-to-use online app promo video makers recommended for you.

    1. Renderforest

    As a one-in-one mobile app mockup, logo, and video creation platform online, Renderforest app promo video maker offers you 13 stylish and dazzling 3D app promo video templates to select from.

    Create 3D app promo videos by Renderforest app promo video maker online

    Create 3D app promo videos by Renderforest app promo video maker online.

    For newbies to video editing, all you need to do is select a free app promo video template and replace images and clips with yours, add other cool app promo video scenes, and tailor the text, music, and logo to give your app promo video a professional finish.

    The only downside with the Renderforest app promo video maker is that the text animations are not customizable and no transitions and advanced AI video editing tools can be seen while the stock music is a bit limited. Yet, the 3D app promo video templates are second to none.

    2. MakeWebVideo

    As the name suggests, MakeWebVideo is a simple and user-friendly online app promo video maker that offers you 45 3D app promo video templates for easy customization, covering iPhone, and Android app promo videos and mobile app presentations.

    Create app promo videos by MakeWebVideo app promo video maker online

    Create app promo videos by MakeWebVideo app promo video maker online.

    Simply replace premade images, clips, and logos with yours and customize text and music. Voila, you can have a decent 3D app promo video and present it to your app store and worldwide viewers.

    The only downside with MakeWebVideo is that the interface is a bit vintage and no advanced video tools are available. So, it works for simple app promo video projects.

    Get Inspired with the Best App Promo Video Examples

    Last but certainly not least, if you need great inspiration from exemplary app promo videos to kickstart your app promo video projects, we’ve got you covered. Here, we’ve hand-picked 3 classic app promo videos that will get your creative juices flowing for crafting a riveting app promo video.

    1. Digital Wallet App Promo Video

    Great digital wallet app promo video.

    Please watch closely how the narrator wastes no time introducing the purpose of this digital wallet app and seamlessly promotes the best feature of this mobile app to help target customers solve their pain points. Besides, the text animations, alignment, and CTAs in this app promo video are also worth learning from.

    2. Fruits App Promo Video

    Straightforward Fruits app promo video.

    Check out this sleek Fruits app promo video! It employs captivating type-writer text animations and converging phone screen visuals to showcase how this app can boost your health. With features to track your fruit consumption and nutritional intake, this fruit app promo video expertly caters to potential customers' needs and sets a prime example of an exceptional app promo!

    Now, It's Your Move

    So, that’s how you can effortlessly create a compelling app promo video with free and editable app promo video templates. Go ahead and explore all these 3 versatile app promo video makers online and share this post on your Facebook or Twitter and let us know which one works best for you. Cheers to your app promo success!

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